How to Analyze Text Data in Excel: 5 Suitable Ways

Method 1 – Use of Filter Feature to Analyze Text Data in Excel

Steps:

  • Select the headings of your table. Go to the Data Tab >> select Filter.

  • Excel will create drop-down boxes in your headings. You can now filter your dataset using these drop-down boxes. If you want to see the list of all Content Developers, select the drop-down box of Position >> Check Content Developer. Click OK.

how to analyze text data in excel

  • Excel will get the list of all Content Developers.


Method 2 – Apply Functions to Analyze Text Data in Excel

2.1. COUNTIF Function

Find out the number of employees in each position. Use the COUNTIF function.

how to analyze text data in excel

Steps:

  • Go to E5 and write down the formula
=COUNTIF($C$5:$C$60,E5)

  • Press ENTER. Excel will count the frequency for “Content Developer” from the range C5:C60.

how to analyze text data in excel


2.2. IF Function

We modified the dataset a little. The Name of some employees and their positions. Categorize them based on their position. “Content Developer” will be Category A, and “Team Leader” will be Category B.

how to analyze text data in excel

Steps:

  • Go to D5. Write down the formula
=IF(C5="Content Developer","Category A","Category B")

Explanation:

  • The logical test is C5=”Content Developer”. If the test is TRUE, the output will be “Category A“. If it is FALSE, the output will be “Category B“.
  • Press ENTER. Excel will return the output.

how to analyze text data in excel

  • Use Fill Handle to AutoFill up to D12.


Method 3 – Use of Pivot Table to Analyze Text Data in Excel

Steps:

  • Select the entire dataset B4:C60. Go to the Insert tab >> PivotTable >> select From Table/Range.

how to analyze text data in excel

  • A new window will appear. Enter the range and select New Worksheet to create a pivot table on a separate worksheet. Then click OK.

  • Excel will create a pivot table. If you drag Position in Rows field and Gender in Values and Columns field, you will get this table.

how to analyze text data in excel


Method 4 – Apply Charts to Analyze Text Data in Excel

Steps:

  • Select E4:F7. Go to the Insert tab >> select the pie-chart icon >> choose a suitable pie-chart.

  • Excel will create a pie chart.

how to analyze text data in excel


Method 5 – Use of Analysis Toolpak for Analyzing Text Data in Excel

Steps:

  • Select B4:C60. Select the Analyze Data from the Home.

  • Excel will show the analysis option in a new ribbon.

how to analyze text data in excel

 


Things to Remember

  • Use Absolute Reference ($) to lock the cell.
  • Try different designs and formats for the charts.

  • Excel recommends a list of charts for your dataset.

how to analyze text data in excel

  • Analyze Toolpak may not be available if you are using earlier versions of Excel.

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Download this workbook and practice while going through the article.


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Akib Bin Rashid
Akib Bin Rashid

AKIB BIN RASHID, a materials and metallurgical engineer, is passionate about delving into Excel and VBA programming. To him, programming is a valuable time-saving tool for managing data, files, and internet-related tasks. Proficient in MS Office, AutoCAD, Excel, and VBA, he goes beyond the fundamentals. Holding a B.Sc in Materials and Metallurgical Engineering from Bangladesh University of Engineering and Technology, MD AKIB has transitioned into a content development role. Specializing in creating technical content centred around Excel and... Read Full Bio

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