How to Calculate the Win-Loss Percentage in Excel – 8 Easy Steps

The dataset showcases the sales summary of 2 sequential periods.

Sample Data

Step 1- Calculate the Percentage of Win-Loss for Each Entry in Excel

  • To calculate the increase or decrease in percentage, enter the following formula.
=(D5-C5)/C5

Easy Steps to Calculate Win-Loss Percentage in Excel

  • Press Enter to see the result.

Easy Steps to Calculate Win-Loss Percentage in Excel

  • To convert the result into a percentage, click Percent Style in Number.

Easy Steps to Calculate Win-Loss Percentage in Excel

The value in E5 is displayed in percentage.

Easy Steps to Calculate Win-Loss Percentage in Excel

  • Drag down the Fill Handle to see the result in the rest of the cells.

Easy Steps to Calculate Win-Loss Percentage in Excel

Read More: Make an Excel Spreadsheet Automatically Calculate Percentage


Step 2 – Enter a logical_test Argument with the IF Function

  • Use the IF function with the following formula.
=IF(E5>0
  • Enter the logical_test argument: the value of E5 has to be positive.

Easy Steps to Calculate Win-Loss Percentage in Excel


Step 3 – Insert the Value_if_true Argument in the IF Function

  • Use value_if_true.
  • Enter “W” for the value_if_true argument with the following formula. (“W”  will be displayed for positive percentages)
=IF(E5>0,"W",

Easy Steps to Calculate Win-Loss Percentage in Excel


Step 4 – Enter the Value_if_false Argument in the IF Function

  • Enter “L” for the value_if_false argument. Use the following formula. It will show (“L” will be displayed for negative percentages)
=IF(E5>0,"W","L")

Easy Steps to Calculate Win-Loss Percentage in Excel

  • Press Enter.

L” is displayed in E5, as the percentage is negative.

Easy Steps to Calculate Win-Loss Percentage in Excel

  • Drag down the Fill Handle to see the result in the rest of the cells.

Easy Steps to Calculate Win-Loss Percentage in Excel


Step 5 – Insert the COUNTIF Function to Calculate the Number of Wins in the Win-Loss Percentage

To count the total wins:

  • Select F5:F14 as the range argument of the COUNTIF function.
=(COUNTIF(F5:F14

Easy Steps to Calculate Win-Loss Percentage in Excel

  • The criteria argument is “W”.
  • Enter the criteria argument in the following formula.
=(COUNTIF(F5:F14, “W”)

Easy Steps to Calculate Win-Loss Percentage in Excel

  • Press Enter to see the wins.

4 is the number of wins.

Sample Data


Step 6 – Apply the COUNTA Function to Calculate the Ratio of Wins

  • Enter the following formula.
=(COUNTIF(F5:F14,"W"))/COUNTA(F5:F14)

Sample Data

  • Press Enter.

The ratio is 0.4.

Sample Data


Step 7 – Calculate the Ratio of Loss

  • Use the following formula.
=(COUNTIF(F5:F14,"L"))/COUNTA(F5:F14)

0.6 is the ratio of loss.

Sample Data


Step 8 – Calculate the Final Win-Loss Percentage in Excel

  • To convert the ratios into win-loss percentages, select the cells and click Percent Style.

This is the output.

Sample Data


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Bhubon Costa
Bhubon Costa

Bhubon Costa, B.Sc. in Naval Architecture & Marine Engineering from Bangladesh University of Engineering & Technology, has worked with the ExcelDemy since 2021. Currently, he has been working as a reviewer. Notably, he has written over 90 articles and led several VBA content development teams. He has a great passion for the fields of data analytics and data science. His areas of expertise include Excel VBA, Power Query, Pivot Table, Power BI, MySQL, PostgreSQL, machine learning, and Python... Read Full Bio

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